Among the items of note to watch next year are the ability of online sportsbooks (OSB) that aren’t FanDuel and DraftKings to cobble together solid market share and potentially threaten that entrenched duopoly. To date, only BetMGM, and to a lesser extent, Caesars Sportsbook, have proven somewhat up to the task. Still, some experts believe 2024 will bring the arrival of another OSB operator that gains 5% to 10% market share.

ESPN Bet could conceivably buy that level of share in the next twelve months with its plan to spend $150 million a year on ESPN marketing and another $150 million on external marketing,” noted Eilers & Krejcik Gaming (EKG). Bet365 is another option, given its ~8% share of the Ohio OSB market and plans to open an 800-person office in Colorado next year, signaling its commitment to the U.S.”

The research firm added that Hard Rock Bet, which is controlled by the Seminole Tribe of Florida, is another contender, assuming it’s permitted to have an https://meoktwi.com OSB monopoly in its home state. Alone, that would push Hard Rock Bet to roughly 5% of the U.S. market share.